How much is my website worth?
About 2x to 6x a year of its profit. Online businesses that sold on Flippa for $10k to $100k in the first half of 2026 averaged 2.24x, and the top quarter got 5.96x. No profit yet means there's nothing to multiply.
daykeeperThat thing you vibe coded on a weekend has a price tag.
Online businesses that sold on Flippa for $10k to $100k in the first half of 2026 went for 2.24x a year's profit on average, and the top quarter got 5.96x. A side project making $500 a month on $50 of costs is worth about $17k to $29k, and one making $0 sells for what a buyer sees in its users, code and domain.
$0 is fine.
Hosting, tools, ads, contractors. Not your own pay.
Up 20%? Type 20. Down 10%? Type -10.
Paying customers who cancel each month.
Support, fixes, marketing. All of it.
What a buyer would pay today
$17k–$29k
That's 3.2x to 5.4x your yearly profit of $5,400.
Your price vs real sales
You're above average for $10k to $100k online businesses sold this year.
Source: Flippa H1 2026, $10k to $100k deals
Your revenue vs subscription apps, 1 year after launch
You earn more than about 76% of subscription apps a year after launch.
Compared with apps that use RevenueCat, one year after launch.
Only 17% of new apps ever reach $1,000 a month in their first 2 years.
Source: RevenueCat State of Subscription Apps 2026 (P95 from 2025)
A
You're the Twitter of side projects
Started as a side project inside Odeo, a podcast company.
Worth about $17k to $29k
To raise your grade
- Get churn under 2% a month. Buyers pay most for customers who stay.
- Keep it running. Buyers trust 3 years of numbers more than 3 months.
- Grow revenue 50% over the next 6 months.
Health score 78/100. Grade is for fun. The range uses real 2025 and 2026 sales data.
The $500 a month side project
$500 a month in subscriptions, $50 in costs, up 30% in 6 months, 6% monthly churn, 8 months old, 6 hours a week from you.
- Yearly profit: $5,400
- Health score: 78 out of 100, so grade A: the Twitter of side projects.
- Multiple: 3.2x to 5.4x a year of profit
- Price range: $17k to $29k
- Biggest lever: Get churn under 2% a month. Buyers pay most for customers who stay.
Same project making $0: no price today, since there's no sales data for that. At $1,000 MRR with the same $50 in costs, it'd be worth about $26k to $68k.
Every grade, and who you're like
- A+ (score 85+): Slack. Started as an internal tool at a game company. Salesforce paid $27.7B for it.
- A (score 72 to 84): Twitter. Started as a side project inside Odeo, a podcast company.
- B (score 58 to 71): Wordle. Built by one person, then bought by The New York Times for a low seven-figure sum.
- C (score 44 to 57): Friendster. Got there first in 2003, then MySpace overtook it a year later.
- D (score 30 to 43): Bebo. AOL paid $850M for it in 2008 and sold it for about $10M in 2010.
- F (score 0 to 29): Google+. Google built it, nobody stayed, and it shut down for consumers in 2019.
How we work it out
- Yearly profit = (monthly revenue minus monthly costs) × 12. Leave your own pay out of costs. For a one-person business that's close to what brokers call SDE.
- Your health score (0 to 100) weighs profit margin (25), growth over 6 months (20), monthly churn (20, subscriptions only), your hours a week (15), age (10) and whether it makes money at all (10).
- Score 0 sits at about 2x yearly profit (Empire Flippers' average), score 50 at the average for your type, score 100 at the top quarter.
- Your range is the multiple 15 points below and above your score, times your yearly profit.
- What pulls you down: churn over 7% a month, under 12 months old, over 30 hours a week, and a thin margin.
- Losing money? Buyers price on profit, so we show up to 1x yearly revenue, the bottom of Acquire.com's 1x to 3x guide.
- Making $0? There's no sales data for that, so we don't invent a price. We show what it'd be worth at $1,000 MRR with your current costs, using Flippa's $10k to $100k deals.
- The grade uses the same score: A+ from 85, A from 72, B from 58, C from 44, D from 30, F below 30. The company is for fun.
Sources, checked Oct 1, 2026
- Flippa, Digital M&A Insights H1 2026
- Acquire.com, Biannual Acquisition Multiples Report (Jan 2026)
- Acquire.com, SaaS valuation multiples
- FE International, SaaS valuation multiples
- Empire Flippers, 2026 State of the Industry Report
- RevenueCat, State of Subscription Apps 2026
- RevenueCat, subscription app trends and benchmarks 2026
- RevenueCat, State of Subscription Apps 2025 (PDF)
- Grade A+: Slack
- Grade A: Twitter
- Grade B: Wordle
- Grade C: Friendster
- Grade D: Bebo
- Grade F: Google+
Not financial advice. A real price comes from a real buyer.
Questions founders ask
Can I sell a side project with no revenue?
Yes, but there's no price data for it, so we won't make a number up. At $0, buyers pay for a good domain, real users or an email list, and code that saves them months. Get to $1,000 MRR and it's priced like a business.
Can I sell an app I vibe coded?
Yes. Buyers pay for revenue and profit, and they don't care which tool wrote the code. They'll still read it, so expect questions about how it's built and who keeps it running.
Is a business valuation calculator accurate for a tiny business?
It's accurate as a starting range, because it uses real sales. The final price comes from a buyer. Your actual numbers, how much of your time it needs, and how many buyers want it move the price from there.
How many hours a week should a side project take before I sell it?
As few as you can get it to. FE International counts founder dependency as a discount, and every buyer asks how many hours it takes. We start pulling your range down past 30 hours a week.
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