Daykeeper logodaykeeper
Sign in

Want to sell your app? Buyers paid 2.6x to 5.5x a year's profit this year.

Apps sold on Flippa in the first half of 2026 went for 2.62x a year's profit on average, and the top quarter got 5.46x. An iOS subscription app making $2,000 a month and keeping $1,600 is worth about $57k to $89k today.

MRR, or your average month.
Hosting, tools, ads, contractors. Not your own pay.
Platform
How it makes money
Up 20%? Type 20. Down 10%? Type -10.
Paying customers who cancel each month.
Support, fixes, marketing. All of it.

What a buyer would pay today

$57k–$89k

That's 2.9x to 4.6x your yearly profit of $19,200.

Your price vs real sales

You're above average for apps sold this year.

Source: Flippa H1 2026 app sales

Your revenue vs subscription apps, 1 year after launch

You earn more than about 88% of subscription apps a year after launch.

Compared with apps that use RevenueCat, one year after launch.

You're past $1,000 a month. Only 17% of new apps ever reach $1,000 a month in their first 2 years.

Source: RevenueCat State of Subscription Apps 2026 (P95 from 2025)

B

You're the Angry Birds of iOS apps

One hit that kept paying for years. Sega bought Rovio for €706M in 2023.

Worth about $57k to $89k

To raise your grade

  • Get churn under 2% a month. Buyers pay most for customers who stay.
  • Grow revenue 50% over the next 6 months.
  • Keep it running. Buyers trust 3 years of numbers more than 3 months.

Health score 71/100. Grade is for fun. The range uses real 2025 and 2026 sales data.

The $2,000 a month iOS app

$2,000 a month in subscriptions, $400 in costs, up 10% in 6 months, 8% monthly churn, 18 months old, 10 hours a week from you.

  • Yearly profit: $19,200
  • Health score: 71 out of 100, so grade B: the Angry Birds of iOS apps.
  • Multiple: 2.9x to 4.6x a year of profit
  • Price range: $57k to $89k
  • Biggest lever: Get churn under 2% a month. Buyers pay most for customers who stay.

Every grade, and who you're like

  • A+ (score 85+): Instagram. 13 people, and Facebook paid $1B for it in 2012.
  • A (score 72 to 84): WhatsApp. 55 people, and Facebook paid $19B for it in 2014.
  • B (score 58 to 71): Angry Birds. One hit that kept paying for years. Sega bought Rovio for €706M in 2023.
  • C (score 44 to 57): Flappy Bird. Made about $50k a day from ads, then its one-person team pulled it in 2014.
  • D (score 30 to 43): Vine. It had a huge audience and no money to show for it. Twitter shut it down in 2017.
  • F (score 0 to 29): Quibi. Raised about $1.75B and shut down in 2020, months after launch.

How we work it out

  • Yearly profit = (monthly revenue minus monthly costs) × 12. Leave your own pay out of costs. For a one-person business that's close to what brokers call SDE.
  • Your health score (0 to 100) weighs profit margin (25), growth over 6 months (20), monthly churn (20, subscriptions only), your hours a week (15), age (10) and whether it makes money at all (10).
  • Churn only counts for subscription apps. For in-app purchases and ads, the score uses the other five factors.
  • Platform doesn't change the price, since no sales report splits iOS from Android. It only changes your card.
  • Score 0 sits at about 2x yearly profit (Empire Flippers' average), score 50 at the average for your type, score 100 at the top quarter.
  • Your range is the multiple 15 points below and above your score, times your yearly profit.
  • What pulls you down: churn over 7% a month, under 12 months old, over 30 hours a week, and a thin margin.
  • Losing money? Buyers price on profit, so we show up to 1x yearly revenue, the bottom of Acquire.com's 1x to 3x guide.
  • Making $0? There's no sales data for that, so we don't invent a price. We show what it'd be worth at $1,000 MRR with your current costs, using Flippa's $10k to $100k deals.
  • The grade uses the same score: A+ from 85, A from 72, B from 58, C from 44, D from 30, F below 30. The company is for fun.

Sources, checked Oct 1, 2026

Not financial advice. A real price comes from a real buyer.

Questions founders ask

How much can I sell my app for?

About 2.6x a year of profit, and up to 5.5x for a strong one. Apps sold on Flippa in the first half of 2026 averaged 2.62x and the top quarter got 5.46x. An app keeping $1,000 a month is worth about $31k at the average.

Where can I sell my app?

Flippa, Acquire.com and Empire Flippers all sell apps and publish what deals went for. Flippa had the app numbers this tool uses. Have 12 months of revenue screenshots from App Store Connect or Google Play ready before you list.

Are apps worth more than SaaS?

A bit, on Flippa's numbers. Apps averaged 2.62x a year's profit in the first half of 2026 against 2.47x for SaaS, and the top quarter of apps got 5.46x against 4.06x.

Is an ad-supported app worth less than a subscription app?

We don't know of a sales report that splits app prices by revenue type, so we don't guess. Buyers look at the same two things either way: a year of profit, and whether it's growing.

Does my app's churn matter to a buyer?

Yes, for subscriptions. FE International discounts anything over 7% a month, and we start pulling your range down from there. A buyer is paying for the subscribers you'll still have next year.

Got customers asking questions? Answer them in one place.

Daykeeper gives your app a support chat widget and one inbox for every customer message. Free for 100 conversations a month. Your AI can set it up for you in one prompt.

Start free

More free tools

What's my SaaS worth?A price range from real 2025 and 2026 sales, plus your grade.What's my side project worth?For the thing you vibe coded on a weekend that people now pay for.SaaS metrics calculatorMRR, churn, NRR and LTV, each explained in one plain sentence.