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Most small SaaS sell for 2 to 4 times a year's profit. Where's yours?

Small SaaS sold on Flippa in the first half of 2026 went for 2.47x a year's profit on average, and the top quarter got 4.06x. A $3,000 MRR SaaS keeping $2,700 a month is worth about $94k to $125k, and churn, growth and your hours decide which end you're at.

MRR, or your average month.
Hosting, tools, ads, contractors. Not your own pay.
Up 20%? Type 20. Down 10%? Type -10.
Paying customers who cancel each month.
Support, fixes, marketing. All of it.
Optional. Countries outside the US with a paying customer. That's how Stripe counts it.
Optional. Of last month's new customers, the share who paid again this month.

What a buyer would pay today

$94k–$125k

That's 2.9x to 3.8x your yearly profit of $32,400.

Your price vs real sales

You're above average for small SaaS sold this year.

Source: Flippa H1 2026 · Acquire.com 2025 deals

How you compare to other solo founders

  • Ahead of the 28% of indie SaaS still under $1k MRR.
  • Losing 5% of customers a month: better than the median SaaS charging under $25 (6.1%). Top 25% lose under 2%.

Sources: MicroConf 2024 · ChartMogul 2022

A

You're the Mailchimp of SaaS

Never took VC money, then sold to Intuit for about $12B in 2021.

Worth about $94k to $125k

To raise your grade

  • Grow revenue 50% over the next 6 months.
  • Get churn under 2% a month. Buyers pay most for customers who stay.
  • Get it running on 5 hours a week, so a buyer isn't buying your job.

Health score 78/100. Grade is for fun. The range uses real 2025 and 2026 sales data.

The $3,000 MRR example

$3,000 MRR, $300 a month in costs, up 20% in 6 months, 5% monthly churn, 2 years old, 15 hours a week from you.

  • Yearly profit: $32,400
  • Health score: 78 out of 100, so grade A: the Mailchimp of SaaS.
  • Multiple: 2.9x to 3.8x a year of profit
  • Price range: $94k to $125k
  • Biggest lever: Grow revenue 50% over the next 6 months.

Every grade, and who you're like

  • A+ (score 85+): Apple. Customers who don't switch, and about 47 cents of gross profit on every dollar.
  • A (score 72 to 84): Mailchimp. Never took VC money, then sold to Intuit for about $12B in 2021.
  • B (score 58 to 71): Basecamp. Small, bootstrapped and profitable for over 20 years. Nobody's in a rush.
  • C (score 44 to 57): MySpace. Everyone remembers you. It sold for $580M in 2005 and $35M in 2011.
  • D (score 30 to 43): BlackBerry. Owned the work phone, then stopped making its own phones in 2016.
  • F (score 0 to 29): Blockbuster. Filed for bankruptcy in 2010 while streaming took its customers.

How we work it out

  • Yearly profit = (monthly revenue minus monthly costs) × 12. Leave your own pay out of costs. For a one-person business that's close to what brokers call SDE.
  • Your health score (0 to 100) weighs profit margin (25), growth over 6 months (20), monthly churn (20, subscriptions only), your hours a week (15), age (10) and whether it makes money at all (10).
  • Score 0 sits at about 2x yearly profit (Empire Flippers' average), score 50 at the average for your type, score 100 at the top quarter.
  • Your range is the multiple 15 points below and above your score, times your yearly profit.
  • What pulls you down: churn over 7% a month, under 12 months old, over 30 hours a week, and a thin margin.
  • Losing money? Buyers price on profit, so we show up to 1x yearly revenue, the bottom of Acquire.com's 1x to 3x guide.
  • Making $0? There's no sales data for that, so we don't invent a price. We show what it'd be worth at $1,000 MRR with your current costs, using Flippa's $10k to $100k deals.
  • The grade uses the same score: A+ from 85, A from 72, B from 58, C from 44, D from 30, F below 30. The company is for fun.

Sources, checked Oct 1, 2026

Not financial advice. A real price comes from a real buyer.

Questions founders ask

What's the valuation multiple for a small SaaS?

About 2x to 4x a year of profit. Flippa's SaaS sales in the first half of 2026 averaged 2.47x and the top quarter got 4.06x. Acquire.com's 2025 median was 3.9x, and FE International quotes 2.5x to 4x for SaaS under $1M ARR.

How much is a SaaS with $10k MRR worth?

About $237k to $390k if you keep $8,000 a month as profit. That's $96,000 a year times 2.47x (Flippa's SaaS average) to 4.06x (its top quarter). High churn or a product that needs you 40 hours a week puts you at the bottom of that.

Is SaaS valued on revenue or profit?

Under $1M ARR, buyers mostly pay on profit, and every small-deal report we use tracks profit multiples. Acquire.com's rule of thumb is 1x to 3x yearly revenue. We use that only when you're losing money, and we use the bottom of it.

Is MicroAcquire the same as Acquire.com?

Yes. MicroAcquire renamed itself Acquire.com in late 2022. Its latest report puts the median SaaS sale in 2025 at 3.9x yearly profit.

What lowers my SaaS valuation?

FE International lists four discounts for SaaS under $1M ARR: churn over 7% a month, one customer paying more than 15% of revenue, a product that needs the founder every day, and gross margin under 70%. Fix any of those before you list.

Does my grade change the price?

Yes. The same health score that picks your grade places you between the low and top-quarter multiple. The company comparison is just for fun. The range comes from real sales.

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