How long can an App Store app name be?
30 characters. Apple's product page guide says so, and the subtitle under it gets another 30. Put your brand first and the word people search for after it.
daykeeperWhere your App Store page loses downloads
Paste your App Store link and we'll score your listing out of 100 on 11 checks, from your name length to how many of Apple's 10 screenshot slots you use. We read the same public data Apple shows shoppers, and every miss comes with the fix.
Example: the Acme Notes app
A made-up sample listing. Good rating, but the name runs past Apple's limit, the description opens with a welcome, and the last update was 5 months ago.
58/100
Example score (made-up listing)
Acme Notes (made-up app)
1 to fix, 7 to improve, 3 passed
- ✗
iPad screenshots0 of 8 points
Your app is built for iPad and shows 0 iPad screenshots.
Fix: Add at least 3 iPad screenshots in App Store Connect so iPad shoppers see your app at their screen size.
- !
iPhone screenshots7.5 of 15 points
You show 4 iPhone screenshots. Apple lets you show up to 10.
Fix: Upload at least 6 screenshots, and put a short caption on the first 3 that says what each screen does for the user.
- !
First lines say what it does6 of 12 points
Your first lines: "Welcome to Acme Notes! We're so happy you're here. Acme Notes records your meetings and writes a summary for you. Share…"
Fix: Rewrite your first sentence to say what the app does and who it's for ("Acme turns your meetings into notes in 5 minutes."). Move awards and welcomes lower.
- !
App name length5 of 10 points
"Acme Notes: AI Meeting Notes & Transcripts" is 42 characters. Apple's limit is 30.
Pick it with care: 74% of the top 1,000 US apps never changed their title in 2025. · AppTweak ASO benchmarks report, 2026
Fix: Cut your app name to 30 characters or fewer: brand first, then the one word people search for ("Acme: Meeting Notes").
- !
Updated recently5 of 10 points
Your last update was 152 days ago.
78% of the top 1,000 iOS apps ship an update at least once a month. · 42matters update frequency, Sep 2026
Fix: Ship an update at least every 90 days. Shoppers check the date, and an old one looks abandoned.
- !
Description length4 of 8 points
Your description is 509 characters.
Fix: Write at least 800 characters: what it does, 3 to 5 features as short lines, and who it's for.
- !
Number of ratings4 of 8 points
38 ratings in the US App Store.
Fix: Get to 100 ratings: prompt with SKStoreReviewController after a happy moment, and link your App Store page in your welcome email.
- !
What's New notes2.5 of 5 points
Your latest notes: "Bug fixes and performance improvements."
Fix: Write 1 to 3 lines on what changed for the user in this version ("You can now export notes to PDF.").
- ✓
Star rating12 of 12 points
4.6 stars in the US App Store.
- ✓
Website link8 of 8 points
Your listing links to https://acme-notes.com.
- ✓
Price to download4 of 4 points
Free to download, listed in Productivity.
How we score it
- We pull your listing from Apple's public lookup API for the US App Store.
- Each check is a pass (full points), a warning (half points) or a fail (no points). Your score is the points you earned out of the points that apply to you.
- Weights: iPhone screenshots 15; first lines and star rating 12 each; name length, update date 10 each; description length, number of ratings, website link and iPad screenshots 8 each; What's New notes 5; price 4.
- iPad screenshots only count if your app is built for iPad. Ratings are for the US store only.
- The chart under your score comes from running these same checks on the top 99 free Productivity apps in the US App Store in Oct 2026.
- Apple's public data doesn't include your subtitle, keyword field, promotional text or preview videos, so we don't grade those. Check them in App Store Connect: subtitle 30 characters, keywords 100, promotional text 170.
Sources, checked Oct 1, 2026
- Apple: product page (app name up to 30 characters, up to 10 screenshots)
- Apple: screenshot specifications (1 to 10 per size, iPad required if your app runs on iPad)
- Apple: iTunes Search and lookup API
- AppTweak ASO benchmarks report, 2026
- 42matters App Store statistics, Sep 2026
- 42matters update frequency, Sep 2026
- Our sample: the top 99 free Productivity apps in the US App Store, Oct 2026
Questions founders ask
How many App Store screenshots can I upload?
Up to 10 per device size, and at least 1. If your app runs on iPad, Apple requires iPad screenshots too. Most shoppers only see the first 3 in search, so make those count.
Can this check my keywords and subtitle?
No. Apple's public lookup data doesn't include your subtitle, keyword field or promotional text. Check those in App Store Connect: 30 characters for the subtitle, 100 for keywords, 170 for promotional text.
Does it work for Google Play?
No, it's iOS only for now. Paste an apps.apple.com link and you'll get your score in a few seconds.
Why do you grade the update date?
Shoppers see it right on the listing, and an app last updated a year ago looks abandoned. Shipping a small update every 90 days keeps that date fresh.
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