Why ask for both conversion and completion rate?

Because some leads become bookings or signed work, but not every one of those turns into completed revenue.

What should I use for average sale value?

Use the average amount you normally make from one sale, booking, job, or order.

What if capacity does not cover the goal?

That means the target needs more delivery room, higher pricing, or a different mix of work.

Revenue Goal Calculator

Turn a monthly revenue goal into the sales, leads, and weekly pace you actually need to reach it.

IndustryUse this if none of the listed industries fit, or if you want a broad planning check first.Monthly revenue goalThe monthly revenue target you want to hit.Average sale valueAverage revenue from one sale.Lead-to-booked-sale rate percentThe share of qualified leads that become booked sales.Booked-sale completion rate percentThe share of booked sales that actually complete and turn into revenue.Repeat-customer share percentThe share of completed sales you expect to come from repeat customers without new leads.Current monthly qualified leadsThe number of real sales opportunities you see in a month.Monthly delivery capacity in salesThe number of sales you can actually fulfill in the month.

Result

Sales needed

240

New-lead sales needed

192

Leads needed

533

Weekly revenue pace

$13,857

Completed-sale rate

36%

Planning guide

Compare your lead-to-completed-sale rate to the planning range we use for general small business.

Benchmark range: 20% to 40%Your result: 36%

This range assumes the business is working from qualified inbound leads and that not every lead becomes a completed sale.

Source: Daykeeper planning guide (Used in this calculator)

What this means

Target looks reachable

Your completed-sale rate is not below the range we use for general small business

To reach $60,000 in monthly revenue, you need about 240 sales. About 48 can come from repeat customers, which leaves 192 sales that must come from new leads.

That means a weekly pace of about $13,857. You also need about 153 more leads each month than you have now. You are short about 10 sales of capacity at the goal.

Planning guide

Planning close-rate ranges used in this calculator

This calculator compares your lead-to-completed-sale rate with a planning range for each industry.

It now separates conversion, completion, and repeat-customer share so the goal is closer to how real revenue gets built.

IndustryUse this if none of the listed industries fit, or if you want a broad planning check first.

General small business

Use this if none of the listed industries fit, or if you want a broad planning check first.

Benchmark range: 20% to 40%

This range assumes the business is working from qualified inbound leads and that not every lead becomes a completed sale.

Source: Daykeeper planning guide (Used in this calculator)

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Calculator guide

How to use this revenue goal calculator

This calculator turns a revenue target into the completed sales, new-lead demand, and weekly pace needed to reach it.

Why this is useful

Revenue goals are often too vague to manage. This calculator breaks the goal into numbers you can actually watch week by week.

It helps you see whether the goal is blocked by low leads, weak conversion, poor completion, or limited capacity.

How to use the result

If leads needed are much higher than what you get now, you likely have a demand problem.

If capacity is too low, you may need better pricing, better use of time, or more delivery room. If repeat share is low, retention may also be part of the problem.