What is a hard price floor?

It is the minimum price that covers direct cost and your overhead allowance before profit.

What is gross margin?

Gross margin is the share of revenue left after direct delivery cost.

Should I always charge the recommended price?

Not always. It is a guide that helps you see whether your current price is giving you enough room.

Pricing Calculator

Check your hard price floor, a target price with margin built in, and whether your current price is giving you enough room.

IndustryUse this if none of the listed industries fit, or if you want a broad planning check first.Current selling priceWhat you charge now for the average sale.Labor hours per saleHow much team time one sale normally takes.Hourly labor costLoaded wage cost for the person doing the work.Materials or product costThe product, parts, or supplies used in one sale.Other direct cost per saleTravel, delivery, payment fees, or other sale-level cost.Overhead allowance per saleA simple share of rent, software, admin, or fixed overhead.Target gross margin percentThe margin you want left after direct cost.

Result

Direct cost per sale

$93

Hard price floor

$113

Recommended price

$173

Current gross margin

58%

Planning guide

Compare your gross margin to the planning range we use for general small business.

Benchmark range: 35% to 60%Your result: 58%

This range is a broad planning guide for how much revenue is left after direct delivery cost.

Source: Daykeeper planning guide (Used in this calculator)

What this means

Workable price

Your current margin is not below the range we use for general small business

Your direct cost is about $93 per sale. To keep a 35% gross margin and still cover your overhead allowance, your price needs to be about $173.

At your current price of $220, your gross margin is 58%. After the overhead allowance, you keep about 48.9%.

Planning guide

Planning gross-margin ranges used in this calculator

This calculator compares your current gross margin with a planning range for each industry.

The input labels change by industry so food businesses, online sellers, hotels, studios, and service firms can price work using cost categories that fit how they actually operate.

IndustryUse this if none of the listed industries fit, or if you want a broad planning check first.

General small business

Use this if none of the listed industries fit, or if you want a broad planning check first.

Benchmark range: 35% to 60%

This range is a broad planning guide for how much revenue is left after direct delivery cost.

Source: Daykeeper planning guide (Used in this calculator)

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Calculator guide

How to use this pricing calculator

This calculator helps you price work with cost and margin in mind. It uses different field language by industry so the direct costs make sense for the business model.

Why pricing matters so much

Pricing errors do not stay small. If you undercharge a little on every sale, the gap adds up fast across the month.

This is why the calculator shows both your hard floor and the price that keeps a real gross margin.

What to include in cost

Use the direct costs tied to one real unit of work. That may be food cost per order, product cost per order, cleaning cost per booking, or material cost per job.

Then add a simple overhead allowance so you are not pretending fixed business cost does not exist.